Social Media Consultant or Social Media Coach?

social media coach Chelsey Ritson with client

Do you need a social media consultant or social media coach? The other week I got a phone call from a man in need of some social media help who had looked through my website and thought I looked like the person for him.

I asked what he was looking for and he said he needed someone to come into his company and see what they were doing right and wrong with their social media and to tell them what to do to fix it. The longer the call went on, the more I realised he was in need of a social media consultant.

What is the difference between a social media coach and a social media consultant?

The biggest difference between the two is that a social media coach works alongside you to help you discover what to do and how to do it and a social media consultant figures out what needs to be done on their own, and then presents you with what needs to be done a leaves you alone to do it.

A social media consultant can be very helpful for those who know how to do their own social media already or have someone to do it for them, they are used most often in large companies. This is because they are responsible for putting together a social media strategy and policy for the company they work for. This is something the company can then follow to achieve their goals. The focus of a social media consultant is to drive up profits through social media by putting lots of time and money into it. This means the fees for a social media consultant tend to be quite high.

A social media coach is helpful for those who want to be involved in their businesses social media from the ground up, and who want to learn how to do it themselves, therefore the main clientele are SME business owners. A social media coach will work one-on-one with the business owner and/or their small team to figure out the direction of the businesses social media, why they are there and what they are wanting to achieve. Then they will teach the business owner how to implement those ideas into their social media, where to put what content, and how to use all the necessary platforms. This option is generally more cost effective as you are paying to learn the skills needed to then use in the future.

If you feel you fall into the latter category and need a social media coach, get in touch with me today to see how I can help you!

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