In 2019, business owners are constantly being told they need to be on social media. It can be overwhelming to a lot of people and leave you in a state of desperation. Have these thoughts ever run through your mind?
I don’t know what to post..
I don’t know when to post..
I don’t have anything to say..
I don’t have the time!
If you’ve thought these things before, you are not alone. Even I, as a social media coach, feel this way about social media sometimes! When these thoughts are running through your head at the same time as the pressure to be on social media, hiring a social media agency to do all the work for you sounds pretty tempting!!
There are many different social media agencies popping up all over the place. In Auckland alone it feels as though there are too many to count! This makes sense. It is pretty easy to start a social media agency, or any online business for that matter. You just need a computer and the internet and you’re good to go… Which is awesome for many people! In this era that’s how many businesses get started, including my own. It’s seriously fantastic but wait.. wait.. wait.. Where’s the regulation??
How do we know who actually knows what they are doing?
I recently did a social media review for a client, which involves looking at all social media of a company and seeing what is working, what isn’t, and what to do about it. What I found when looking through the posts was shocking. I truely couldn’t believe they were paying someone real, actual money to do those posts for them. Now of course I can’t tell you who it is but I have created an example to show you what I mean:
Ok, it’s a nice post, it has a pretty person on it, and it has a positive message but let me ask you this..
At what point does it provide value to my audience?
All I see is a stock photo and an overused phrase.
Ok, I think you get it at this point and maybe you’re thinking “But Chelsey, surely you’re exaggerating” and I can assure you that no, I’m not. Most posts were like this. So now maybe you’re thinking “how is this person paying for this” and that is exactly why I exist. Because how are you supposed to know? As someone who previously thought: “I don’t know what to post..” how are you supposed to know that this isn’t something that you should pay for.
So back to the original question.. Is your social media agency ripping you off?
My main point here is this: It’s not about the content, it’s about value.
Social media agencies are FANTASTIC!! They are a great way to invest in your business to help it grow, and do the work so you don’t have to. Here are 5 ways to know your social media agency knows what they’re doing (yes, it mainly comes down to the 5 W’s).
- They know why you want to provide this service to the world and what makes you keep going with it.
- They know exactly who your ideal client is, and they are sure to think of this every time they make a new post.
- They understand what your product is and what it is for.
- They know where you want to sell and where you want your customers to buy from (online or in-person).
- They know how your product and company works.
- They can work with you to put together KPI’s (key performance indicators) for your social media, and report back to you on how they’re going with them.
So how do you know that they know all of this? Simple. You’ll be able to see it in every piece of content they create and post for you.
If your social media agency has had the necessary meetings with you and asked you the right questions to discover these things then they’re on the right track! If they haven’t asked you any of this then.. it may be time to give them a call!
If you want to gain some real confidence in whoever is doing your social media you can request an unbiased (yes, for real!) social media reviewfrom me, which uses a clear, easy to understand colour coded system to show you what’s going well for your social media presence, what’s not going well, and what to do about it.
I am all about helping people so if you have any questions AT ALL, I am here to help, just send me an email: firstname.lastname@example.org